Did you know that more than 72% of companies haven't looked at their advertising campaigns in more than a month? And that's just the beginning. Too many companies give up on monitoring their digital marketing performance, often because they don't know how to measure digital marketing success. A goal like “Increase sales by 25% by the first quarter” is easy to track and monitor to see if you can achieve it. Here you can compare the number of new visitors you have with the returning visitors.
This metric is an excellent indicator of the user experience you offer. When you offer a relevant and positive user experience, you're likely to have a higher rate of returning users. Returning visitors are critical to helping you earn revenue for your business. By tracking this metric, you can see if your digital marketing campaigns are driving people back to your website to learn more about your company and make conversions.
Here you can see the average session duration for each channel, from paid to direct search. Digital marketing metrics and KPIs are values that marketing teams use to measure and track the performance of a digital marketing campaign. Digital marketing teams use a number of platforms and tools to promote their product or service offerings, and tracking the results can be time consuming and challenging. Digital marketing KPIs can be high-level and focus on how they will affect overall business performance or low-level and focus on how they will affect the marketing department.
We have a team of more than 500 marketing experts familiar with creating, launching and monitoring digital marketing campaigns. When you're looking at digital marketing metrics, it's easy to feel overwhelmed by all the numbers available to your company. Revenues are the main ones, but most marketers also have some KPIs, such as the return on advertising investment or the cost of acquiring customers, which measure the factors that drive revenue growth. If you want to know how to measure the success of digital marketing, be sure to control the average duration of the sessions.
Digital marketing KPIs are measurable values that a marketing team uses to track whether they are achieving their objectives or not. When digital marketing teams create specific marketing KPIs and track them in a dashboard, it's suddenly easy to set objectives and KPIs and measure performance based on those values. If you want to know how to measure the success of digital marketing, you should know that you can't measure it without including the conversion rate as one of your metrics. If you want to know how to measure the success of digital marketing, start by monitoring your traffic by source.
Basically, these metrics don't provide any indication that your marketing campaigns are succeeding. This is a shared burden between those who sell digital media and business owners and sellers looking to maximize their ROI. Discover more inspiration for the key digital marketing metrics that you and your team can track on PowerMetrics.
