Best practices for ad testing Keep metrics consistent across all your ads. In other words, ask the same set of questions in each ad so that you can compare them fairly. Use high-quality images. Survey a statistically significant number of people.
Keep track of the number of questions you ask. Ad testing is simply the process of examining the concepts of your ads with a sample that is representative of your market. Establish the effectiveness of an ad based on responses, comments, and consumer behavior. You can test multiple ads, an entire ad, or even parts of your ad to ensure that your ads are successful with your target audience.
To measure success, you need to make sure that you give your tests enough time to execute them. We generally recommend testing for a minimum of 2 weeks and that most tests be performed for 1 month. If you have dramatic peaks and lows due to seasonality, I suggest you look for a midpoint for testing. I never recommend testing during a seasonal minimum, unless it's a high-volume account.
