User engagement metrics are measures that help companies track metrics such as page views, session duration, and user feedback. These metrics provide application developers, web developers, or content creators with information about the degree of public engagement with digital content or applications. Page views, sessions and users are the most common metrics used to indicate traffic on your website. Page views are the most basic metric of all user engagement metrics, as they measure the instance in which a user visits a particular page on your website.
This metric indicates the start of a user's interaction with a web page. It is measured by the time elapsed from when the browser requests a web page until the moment the content appears in the browser. Improving Time to Start Render allows you to interact with users faster and, in turn, will be much less likely to leave the page. For reference, the average on the Internet is 2.5 seconds.
However, the 10% of the websites that use this metric the most have startup times of less than one second. The display time indicates the time elapsed before the user can interact with a page (even if not all the elements on the page have been processed). The faster you can present crucial content to them, the less likely they are to abandon it. Improving this metric is key, as it increases the user's perceived usability of the page.
Like Time to Start Render, use this tool to perform a series of tests on several different pages of your site. The average website has a view time of just over 5 seconds. However, the fastest sites last around 2 seconds. Interaction time is measured by the time elapsed from when the browser requests a web page to the moment when the user can fully participate in all the events on the page.
This metric is important, as users may not be able to use all the features of your site. Personally, I've witnessed a longer interaction time when I have several widgets installed on this blog (but I hope that problem will be resolved). If not, let me know. The fastest sites last around 2.8 seconds.
Remember that having a bad time to start rendering and the time to display can greatly affect your bounce rate. In this case, your website is generating poor user experiences and needs to be updated. Also, if you've implemented any SEO strategy on your site, make sure you're using the right keywords and meta descriptions for SEO. Nothing says “BOUNCE” like when you arrive at a website about apples when you're looking for oranges.
Using Google Analytics is a great way to determine your bounce rate. If you see peaks and valleys in your bounce rate, whether frequent or occasional, these are usually indicators of problems with the start time of the rendering, the display time or the time of interaction. Time on site measures the length of a visitor's session, from the time a visitor arrives at the site to the time the visitor leaves. On sites such as blogs, e-commerce and media, spending more time on the site is often an indicator that users are satisfied and are interacting with the content.
If you notice that users are leaving quickly, you may want to update your content or provide a better user experience. Look for peaks and valleys, but remember that this metric can be determined by user behavior. For example, users may spend more time on the site during the day than at night. It makes sense to analyze this metric as you would with Time on Site.
Naturally, these two metrics should go up and down at the same time. If not, analyze visitor flows to find out what your users are doing. This metric is my favorite and is very important in digital marketing. The conversion rate is generally defined as the percentage of visitors to a website who “converted” through a desired activity, such as making a purchase or filling out a form.
Opinion leaders generally talk about a site that generates a conversion rate of 2% or higher than 1% for e-commerce sites. If you find that your conversion rate is less than 2%, there are probably steps you can take to improve it. In the case of e-commerce sites, the abandonment rates are high, with an average of 75% on the Internet. The increase in order value is often accompanied by an increase in the conversion rate.
When considering ways you can improve your site, you should consider revenue as a metric. If you use your site to simulate revenues, understand how these other nine metrics contribute to your bottom line. Keep in mind that a higher abandon rate can reduce the conversion rate; a longer time to start rendering can increase the abandonment and abandonment rate and reduce the value of the order; and a longer display time can reduce the average value of orders. In one way or another, each of these metrics affects your site's revenue and earning potential.
Scores from 9 to 10 are known as promoters and are ready to spread information about your company. They use your products or services regularly and are the most avid users. To track the CSAT, divide the number of satisfied customers by the number of responses to the survey. Then multiply the result by 100 to get a percentage.
The customer lifetime value (CLV or LTV) estimates the amount of revenue you are likely to earn from a customer over the entire period of your subscription. In general, CLV helps calculate the cost of customer acquisition (CAC) and what could be lost if customer loss increases. The dropout rate refers to the percentage of SaaS customers who cancel their subscriptions over a period of time. According to ProfitWell, the benchmark for the SaaS dropout rate is between 3% and 8%.
To calculate the customer churn rate, divide the number of customers who abandoned over a period of time by the number of customers you purchased at the beginning of the same period. Then multiply that number by 100 and get a percentage. Juntae is a highly sought after digital strategist who specializes in helping companies create brands online. Whether you have a website, an application, or an online medium, you need to see if visitors are engaged with your digital brand.
These metrics help you measure if your marketing strategies are paying off and if customer expectations are being met. Keep an eye on this metric to refine your content marketing strategies, and use this data over time to address problems you may encounter. As part of digital marketing efforts, customer engagement refers to finding better ways to foster and strengthen this relationship over a long period of time. .
